Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Marketers, through the ages, have identified who
Month: July 2023
Finding an Awesome Buyer’s Agent
If you’re looking for a great buyer’s agent, be prepared to do a lot of interviewing. Unless you’re lucky enough to have met someone with whom
What Is Digital Marketing? A Guide to Marketing in Today’s Digital World
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use